Chairs are sometimes put in the position of defending their departments, particularly in this time of budget upheaval in higher education. In this section, you will find articles written by NCA members on department advocacy and the centrality of Communication as a discipline. In addition, you can read comments by people external to the discipline, most notably the former Harvard University President Derek Bok and economist D. McCloskey, who write about the importance of oral communication.
- Dempsey, S., Dutta, M., Frey, L. R., Goodall, H. L., Madison, D. S., Mercieca, J., Nakayama, T., & Miller, K. (2011) What is the Role of the Communication Discipline in Social Justice, Community Engagement, and Public Scholarship? A Visit to the CM Café, Communication Monographs, 78:2, 256-271.
- Eadie, W. F. (2011). Stories we tell: Fragmentation and convergence in communication disciplinary history. Review of Communication, 11, 161-176.
- Emanuel, R. (2005). A rationale for the basic course: Fundamentals of oral communication vs. public speaking. Excerpted from “The Case for Fundamentals of Oral Communication," Community College Journal of Research and Practice, 29, 153-162.
- Engleberg, I. N. (2016) The case for core competencies in introductory communication courses, Review of Communication, 16:2-3, 151-161.
- Morreale, S. P., & Pearson, J. C. (2008). Why communication education is important: The centrality of the discipline in the 21st century. Communication Education, 57, 224-240.
- Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000). Why communication is important: A Rationale for the centrality of the study of communication. Journal of the Association for Communication Administration, 29, 1-25.
- Morreale, S. P., Valenzano, J. M., & Bauer, J. A. (2017) Why communication education is important: a third study on the centrality of the discipline’s content and pedagogy, Communication Education, 66:4, 402-422.
- Stone, G. (1995). Demise of the college of communications and fine arts at SIUC. Makay, J. J. (1999). Establishing the department’s credibility with central administration. Journal of the Association for Communication Administration, 3, 158-168.
In 1999, a special issue of the Journal of the Association for Communication Administration was devoted to advancing the discipline. Listed below are several articles that describe the authors’ experiences at their various institutions.
- Curnalia, R. M. L., & Mermer, D. (2018) Renewing our commitment to tenure, academic freedom, and shared governance to navigate challenges in higher education, Review of Communication, 18:2, 129-139.
- Hunt, S., Wright, A., & Simonds, C. (2014) Securing the Future of Communication Education: Advancing an Advocacy and Research Agenda for the 21st Century, Communication Education, 63:4, 449-461.
- Kreps, G., Viswanath, K. & Harris, L. (2002) Advancing communication as a science: Research opportunities from the federal sector, Journal of Applied Communication Research, 30:4, 369-381.
- Lee, R., & Siler, W. (1999). Protecting communication departments: Reflections on the Nebraska experience. Journal of the Association for Communication Administration, 28, 137-144.
Resources developed by NCA’s Learning Outcomes in Communication Project can be used on campus and beyond to help promote the discipline of Communication.
- Bok, D. (2006). Our underachieving colleges: A candid look at how much students learn and why they should be learning more (pp. 82-108). Princeton, NJ: Princeton University Press.