Mass Communication Division

The Mass Communication Division is one of the largest divisions of NCA. Its members are engaged in research on and teaching of a wide range of topics relating to traditional and new media content, form, structures, effects, and processes using various methodologies (e.g., quantitative, qualitative, critical/interpretative). Members represent various strands of traditional mass communication theory, political economy, and critical/cultural studies. They also study (mass) media history, regulation, and industry. They represent the diversity in intellectual and scholarly traditions that make up the rich disciplinary history of the field of communication. Our mission is to provide a forum in which scholars and teachers with diverse interests and approaches can come together to contribute to the study of communication media in ways that draw from the strengths of the established traditions in order to address emerging issues relating to both traditional and new media.