What is Communication?

At its foundation, Communication focuses on how people use messages to generate meanings within and across various contexts, and is the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry.

In November 1914, on an unseasonably warm Chicago day, 17 Speech teachers voted to formally sever ties with the National Council of Teachers of English and form their own association, the National Association of Academic Teachers of Public Speaking (now NCA). In so doing, these teachers declared that the study and teaching of Communication was distinct from other disciplines, deserving of its own institutional and intellectual legitimacy as a discipline within the context of American higher education. Over the next century, this vision flourished; Communication is now firmly established as a course of both undergraduate and graduate study in colleges and universities across the United States and around the world. At its foundation, Communication focuses on how people use messages to generate meanings within and across various contexts, and is the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry.

The academic study of Communication dates back centuries. For the ancients, Communication was the study of rhetoric—the art of persuading others through public speaking and oratory; they believed that understanding rhetoric was critical for every citizen’s education. As the ancient Greek rhetorician Isocrates wrote in his famous Antidosis, “Because there has been implanted in us the power to persuade each other and to make clear to each other whatever we desire, not only have we escaped the life of wild beasts, but we have come together and founded cities and made laws and invented arts; and, generally speaking, there is no institution devised by man which the power of speech has not helped us to establish.” Throughout many centuries of rhetorical study as a liberal art, Isocrates’ words have served as an enduring reminder of the power of communication, and the contemporary academic discipline of Communication continues to promote its effective and ethical practice.

The classical study of rhetoric as a liberal art migrated to U.S. colleges and universities; Harvard University has long had an endowed chair in rhetoric and oratory (the Boylston Chair), for example, and one of the first professors in that position, John Quincy Adams, authored a two-volume collection of Lectures on Rhetoric and Oratory in 1810. The development of the Communication discipline in the United States owes much to this classical tradition. The mid-20th century expansion and evolution of the discipline, furthermore, owes much to the emergent interest in the social sciences that flowered in the post-World War II period. Perplexed by the power of communication to move entire populations toward fascism and violence in Europe and Asia, Communication scholars turned to social scientific methods as a means to understand audiences and message effects. As the research focus of some Communication scholars shifted, so, too, did the curriculum in many Communication departments. Joining the courses in Public Speaking, British and American Public Address, Rhetorical Theory, Radio Speaking, and the like were new offerings in Interpersonal Communication, Mass Communication Effects, and Persuasion and Social Influence. Along with studies of great orators and their rhetoric, graduate students began producing dissertations that experimentally tested the power and reach of mass-mediated communication and that surveyed large audiences for their attitudes toward political communication, for example.

Amidst all of these disciplinary and scholarly changes, Communication scholars and teachers retained their appreciation for the role and influence of communication across all aspects of public and private life. They continue to embrace the ubiquity of communication and are mindful of the inherent value of communication to meaningful citizenship. Emerging from the democratic impulse embodied in 19th- and 20th-century progressivism, this is the pedagogical foundation of the discipline.

Communication cuts across contexts and situations; it is the relational and collaborative force that strategically constructs the social world. Knowledge and understanding of communication and strong communication skills allow people to create and maintain interpersonal relationships; employers in all sectors seek employees with strong communication skills; and society needs effective communicators to support productive civic activity in communities.

One of the defining features of the discipline of Communication is that it has many areas of specialization. That means a major in Communication can often be tailored to a student’s interests, strengths, and ambitions through “concentrations” or “tracks.” While areas of emphasis differ from one school to another, the list below describes some of the most common areas of Communication study. In addition to the specializations below, NCA’s Interest Groups represent many more areas of study.

The Learning Outcomes in Communication (LOCs) are meant to stimulate meaningful conversations among faculty members about enhancing curricular development in the interest of improving student learning. They are a starting point for conversations; they are not exhaustive or prescriptive. They are designed to be adapted by individual departments and programs based on their particular imperatives and areas of focus, and they are adaptable to different expectations for level of accomplishment at different degree levels. The LOCs are a foundation for effective assessment of student learning.

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National Communication Association

The National Communication Association (NCA) is a not-for-profit membership-based scholarly society founded in 1914.

NCA is hiring! We are currently looking for a Convention & Meetings Manager as well as a Research Associate to join our team. Check out the postings below and apply today!

Research Associate: www.natcom.org/careers/#research

Convention & Meetings Manager: www.natcom.org/careers/#convention

Please note: both of these roles are in-person roles based at the national office in Washington, D.C. ... See MoreSee Less

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