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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

article resource:
NCA Bookshelf

Karen FrebergSAGE Publications

Social Media for Strategic Communication covers the skills and principles necessary to effectively use social media in communication campaigns. Students will gain familiarity with both research and real-world strategies that they can take into the workplace. In addition, the text prepares students with the strategic thinking skills they will need to adapt to new platforms and technologies as they advance in their careers.  

This book is the winner of the NCA Public Relations Divisionu2019s 2020 PRIDE Award for Outstanding Contribution to Public Relations Education.

Karen Freberg is an Associate Professor in the Department of Communication at the University of Louisville.