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Athletic Coaching: A Communication Perspective

article resource:
NCA Bookshelf

Gregory M. CranmerPeter Lang

A communicative approach to coaching recognizes that the skills, lessons, values, and experiences that athletes gain are determined by how coaches interact with athletes and structure their sporting environments. In Athletic Coaching: A Communication Perspective, Cranmer conceptualizes coaching as a communicative endeavor, provides a framework from which to understand coaching effectiveness, and explains four common perspectives (instructional, organizational, group, and interpersonal) used by Communication scholars to examine coaching. Athletic Coaching could be helpful for scholars seeking to understand coaching literature and the communication approach to coaching, as well as for coaches who want to reflect on their coaching practices. 

This book is the winner of the NCA Communication and Sport Divisionu2019s 2021 Outstanding Book Award.

Gregory A. Cranmer is an Associate Professor of Sport Communication at Clemson University and a fellow of the Robert H. Brooks Sports Science Institute.