New Research in Communication
In each issue of NCA Inside & Out, we will highlight a few recently published studies from NCA’s journals. Please note that members have free online access to all articles in NCA’s 11 journals.
CDC's Use of Social Media and Humor in a Risk Campaign—‘Preparedness 101: Zombie Apocalypse’ in the Journal of Applied Communication Research March 2015. The study presents an in-depth analysis of the Atlanta-based Centers for Disease Control and Prevention’s (CDC) “zombie apocalypse” all-disaster-preparedness campaign, and uncovers the benefits and the pitfalls of using social media and pop culture-referencing humor in the context of crisis communication. (Authors: Julia Daisy Fraustino and Liang Ma).
Mobile Phones in the Classroom: Examining the Effects of Texting, Twitter, and Message Content on Student Learning in Communication Education May 2015. This study evaluates how different types of messaging impact student retention of classroom material. Two types of texting were shown to interrupt learning: texting about content external to the lesson and texting at a very high frequency. Texting at low frequency on content relevant to the classroom topic, however, appeared to contribute to student retention of material. (Authors: J.H. Kuznekoff, et. al)
Bystander Intervention in Cyberbullying in Communication Monographs June 2015. The study reveals specific online conditions under which witnesses to cyberbullying are likely (or unlikely) to intervene in defense of a victim. Three patterns were observed: The higher the number of “bystanders” online, the less likelihood of a defensive intervention. The perceived anonymity of “bystanders” also reduced the likelihood of intervention. Finally, the closeness that a particular “bystander” felt toward the victim was most consistently related to his or her decision to intervene. (Authors: Nicholas Brody and Anita L. Vangelisti)