NCA Inside & Out

NCA Twitter Book

New Book - The Twitter Presidency: Donald J. Trump and the Politics of White Rage

May 6, 2019

The Twitter Presidency: Donald J. Trump and the Politics of White Rage explores President Trump’s rhetorical style when speaking, and on his favorite social media platform, Twitter. Authors Brian L. Ott, Professor of Communication Studies and Director of the TTU Press at Texas Tech University, and Greg Dickinson, Professor and Chair of Communication Studies at Colorado State University, argue that Trump’s general manner of speaking reflects an aesthetics of white rage, which is rooted in authoritarianism, narcissism, and demagoguery. They explore how Trump’s general communication practices resonate strongly with the Twitter platform, a resonance that strikes a powerful emotive chord with the president’s followers, who perceive a decentering of whiteness and masculinity in today’s society. 

In addition to charting the defining characteristics of Trump’s ongoing dialogue with the public, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.

The Twitter Presidency is the first release in the NCA Focus on Communication Studies, a new short-form books series. NCA members can receive 20 percent off The Twitter Presidency using promo code S038.* The book is available here

*Offer valid for print books only, purchased online at This offer continues until 12/31/2019 and cannot be combined with any other offer.