Public Relations Division
Interest Group Awards
Listed here are awards given by the Interest Group to its members. Interests Groups are smaller communities within NCA's large membership that provide a range of resources including networking opportunities, Annual Convention programming, leadership opportunities, awards, and specialized information dissemination channels, among others.
Read more about this Interest Group.
Top Student Paper Award
| Year | Award Winner |
|---|---|
| 2023 | Jeannette I. Iannacone , “Moving Beyond Borders: Examining the Impact of Mobility on Social Networks in Global Public Relations” |
| 2023 | Carla White, “The Impact of Oversaturation and Corporate Identity on CSR Messages Within the Electric Car Industry” |
| 2023 | Mackenzie Quick, Jade E. Larson, & Hannah Cheater, “’ACB does not represent me or KD’: Kappa Delta’s Response to Amy Coney Barrett and the Dobbs Decision” |
| 2022 | Samantha Pfeiffer, “'Making the World Less Trashy': A Case Study of Package Free Shop's Success Through the Lens of Relationship Management Theory” |
| 2022 | Diana Deyoe, “Addressing Cancelation on YouTube: A Study of Image Repair Strategies in Video Responses to Crisis” |
| 2022 | Kanan Abdul Kader Mohamed Ali, Azel Han, & Fariza Salleh, “Value of communication in a pandemic: An exploratory study on the changing role of top public relations professionals in Singapore” |
| 2021 | Rebecca Todd & Isaac Price"The Mediating Role of Cognitive and Affective Empathy in Post-Crisis Reputation and Forgiveness" |
| 2021 | James Ndone & Jihye Park"The Mediating Role of Cognitive and Affective Empathy in Post-Crisis Reputation and Forgiveness" |
| 2021 | Anna Kochigina"Towards a Conceptual Refinement of Engagement and Involvement" |
| 2021 | Rebecca Todd & Isaac Price, "Health Risk and Crisis Responsibility: A Content Analysis of University Messaging During the COVID-19 Pandemic" |
| 2021 | James Ndone & Jihye Park, "The Mediating Role of Cognitive and Affective Empathy in Post-Crisis Reputation and Forgiveness" |
| 2021 | Anna Kochigina, "Towards a Conceptual Refinement of Engagement and Involvement" |
| 2020 | Jordan Morehouse, "Beyond Organization–Public Relationships: Examining a New Model of Relational Engagement" |
| 2020 | Jeannette Isabelle Iannacone, "The Global Public Relations of an INGO: A Case Study Approach to Multinational Organization–-Public Relationships" |
| 2020 | Anna Kochigina, "Understanding Engagement Through Play: Applying the Play Theory to the Concept of Engagement" |
| 2018 | Alvin Zhou |
| 2018 | Sifan Xu |
| 2018 | Ying Xiong |
| 2018 | FeiFei Chen |
| 2015 | Young Kim, “Building an Effective Government-Public Relationship: Understanding Integrity, Dependability, and Competence for Public Trust in Government” |
| 2015 | Amanda Kennedy, “Boundary Work: Mapping the “Critical” in the Public Relations Theory” |
| 2015 | Angela Murphy, “A Tale of Two Universities: Organizational Responses to Serious Misconduct to Stakeholders” |
| 2015 | Sifan Xu, “Empowering Them is Empowering Us: Activist Public Relations From a Non-System Perspective” |
| 2014 | Nicholas Browning, “Ethics, Reputation, and the Profession: The Crystallization of Public Relations from Incorporation to Accreditation” |
| 2014 | Julia Fraustino, “Replacing Codes with Guidelines’: Exploring the Role of Ethics in Crisis Management at a Major Public Relations Agency” |
| 2014 | Timothy Penn, “Do Feds and States Evaluate” Examining Evaluation of Risk and Crisis Communication in the Government and Military Sectors” |
| 2014 | Adam Saffer, “Applying a Social Network Perspective to Public Relations Pedagogy: Examining the Relationships That Will Build the Profession” |
| 2013 | Michael Paquette and Shuying Shi, “We Are All Sikhs: A Case Study of Community Response and Renewal” |
| 2013 | Amanda Kennedy, “A Postmodern Feminist Model of Public Relations” |
| 2013 | Adam Saffer, “Evolving Relationships in an Online Advocacy Coalition: A Public Goods Theory Perspective” |
| 2013 | Steven D. Cohen, “Connecting the Theory and Practice of Public Relations Leadership: A Case Study on the Center for Teaching Excellence” |
| 2012 | Kristin Pace, “The Impact of Crisis Response History on Organizational Outcomes” |
| 2012 | Josh Bentley, “When Apologies Make Things Worse: An Analysis of Netflix’s Image Restoration Strategy” |
| 2012 | Stephanie Madden, “Utilizing Narrative to Understand Activism: A Case Study of Invisible Children” |
| 2012 | Phillip Kostka, “Keeping the Faith: The Roman Catholic Church’s Response to the Clergy Sex Scandal in Ireland” |
Top Faculty Paper Award
| Year | Award Winner |
|---|---|
| 2023 | Andrea Martinez Gonzalez & Luke W. Capizzo, “The Role of Moral Decoupling on Corporate Social Advocacy Support: Testing Moral Decoupling Theory Across Causes” |
| 2023 | Luke W. Capizzo, Erich Sommerfeldt, & Katie Place, “Bridging dialogue and organizational listening in public relations: The pyramid of genuine dialogic listening” |
| 2023 | Scott E. Branton, Astrid M Villamil, Joel Lansing Reed, “Branding Neurodiversity: A critical discourse analysis of communicative capitalism among neurodiversity workforce intermediaries” |
| 2022 | Prisca S. Ngondo & Anna Klyueva, “Honoring Ubuntu’s place: Toward an Afro-centric approach to public relations” |
| 2022 | Sifan Xu, “Connecting Issues, CSR, and OPRs: Unpacking Identity Mediators of the Effect of CSR on Relationship and the Moderating Role of Intergroup Dynamics” |
| 2022 | Christian Alexander Vukasovich, Cristina Negoita, Abou El-Makarim Aboueissa, Marko Kostic, Tamara Dejanovic-Vukasovich, “How effectively did Health Canada frame their communication during the COVID-19 vaccine rollout?” |
| 2021 | Luke W. Capizzo & Stephanie Madden"Organizing Community: Public Relations of Activism and Place Through Grace Lee Boggs and Jane Jacobs" |
| 2021 | Laura Lemon & Matthew VanDyke"Pandemic Problems in the Ivory Tower: Exploring Employee Engagement and Burnout During a Crisis" |
| 2021 | Jordan Morehouse & Adam Saffer"Proposing an Integrated Network Model of Engagement: A Multi-Method Examination into Indicators and Outcomes of Three Forms of Engagement" |
|
2021 |
Organizing Community: Public Relations of Activism and Place Through Grace Lee Boggs and Jane Jacobs Luke W. Capizzo & Stephanie Madden |
| 2021 |
Laura Lemon & Matthew VanDyke, "Pandemic Problems in the Ivory Tower: Exploring Employee Engagement and Burnout During a Crisis" |
| 2021 |
Jordan Morehouse & Adam Saffer, "Proposing an Integrated Network Model of Engagement: A Multi-Method Examination into Indicators and Outcomes of Three Forms of Engagement" |
| 2020 | Luke W. Capizzo, "Managing intractability: Wrestling with wicked problems and seeing beyond consensus in public relations" |
| 2020 | Craig L. Engstrom and Nilanjana R. Bardhan, "Using Symbolic Convergence Theory to Prescribe D&I: A Fantasy-Theme Analysis of PRSA's 'Diverse Voices'" |
| 2020 | Tyler Page and Luke W. Capizzo, "From 'an open field' to established 'waves': 45 years of public relations scholarship through the lens of Public Relations Review" |
| 2020 | Timothy Coombs, "Cloaking through Crisis Communication: Hiding Uncomfortable Information" |
| 2018 | Derek Moscato |
| 2018 | Young Kim |
| 2018 | Laura Lemon |
| 2015 | Adam Saffer, “Zones of Meaning in Networks: A Mixed-Methods Approach to Studying Social Capital” |
| 2015 | Nur Uysal, Aimei Yang, and Maureen Taylor, “How stakeholder salience affects shareholder activism outcomes: An empirical study” |
| 2015 | Shari R. Veil and Kathryn E. Anthony, “The Pariah Effect of Toxic Trailers: FEMA’s Legitimacy Challenges in the Post-Katrina Formaldehyde Crisis” |
| 2015 | Zongchao Cathy Li and Don W. Stacks, “Does Power Make Us Mean? An Investigation of Empowerment and Revenge Behaviors in the Cyberspace” |
| 2014 | Anna Klyueva, “The Presence of the Past in Public Diplomacy: Problematizing the Use of Soft Power in Public Diplomacy Conceptualizations” |
| 2014 | Melissa Graham, Elizabeth Avery, and Sejin Park, “The role of social media in local government crisis communications” |
| 2014 | Rhonda Zaharna and Nur Uysal, “Going for the Jugular: The Challenge from the 4th Quadrant of a Relational Public Diplomacy Model” |
| 2014 | Joshua Bentley, “Talk is Cheap: Organizational Apologies from the Stakeholder’s Perspective” |
PRIDE Award for Outstanding Journal Article
| Year | Award Winner |
|---|---|
| 2023 | Yan Qu & Adam J. Saffer. "Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model," published in the Journal of Public Relations Research in 2023 |
| 2022 | Dean Mundy, "From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics," Journal of Public Relations Research, 33(6), 504-525. |
| 2021 |
Jie Xu, "Does the Medium Matter? A Meta-Analysis on Using Social Media vs. Traditional Media in Crisis Communication," Public Relations Review, 46(4), 1-7. |
| 2020 | Alvin Zhou, "Bring Publics Back into Networked Public Relations Research: A Dual-Projection Approach for Network Ecology," Public Relations Review, 45(4) |
| 2019 | Ferguson, Mary Ann (2018). Building theory in public relations: Interorganizational relationships as a public relations paradigm. Journal of Public Relations Research, 30(4), 164-178. |
| 2018 | Wirtz, J. G., & Zimbres, T. M. (2018). A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research, 30(1-2), 5-34. |
| 2016 | Linjuan Rita Men Wan-Hsiu Sunny Tsai Infusing social media with humanity: Corporate character, public engagement, and relational outcomes. Public Relations Review, 41(3) |
| 2015 | Petra Theunissen and Larissa Ott |
| 2014 | Erich Sommerfeldt, “The Civility of Social Capital: Public Relations in the Public Sphere, Civil Society, and Democracy,” Public Relations Review 39 (2013): 280-289 |
| 2013 | W. Timothy Coombs & Sherry J. Holladay, “The Paracrisis: The Challenges Created by Publicly Managing Crisis Prevention,” Public Relations Review, 38(3), 408-415. |
| 2012 | Shiv Ganesh and Heather Zoller, “Dialogue, activism, and democratic social change,” Communication Theory 22 (2012): 66-91 |
| 2011 | Erich Sommerfeldt & Maureen Taylor (2011). A social capital approach to improving public relations’ efficacy: Diagnosing internal constraints on external communication. Public Relations Review, 37, 197-206. |
| 2010 | Renita Coleman, University of Texas-Austin, and Lee Wilkins, University of Missouri, ‘The Moral Development of Public Relations Practitioners: A Comparison With Other Professions and Influences on Higher Quality Ethical Reasoning’, published in the Journal of Public Relations Research, 21: 3,2009. |
| 2009 | “Use of Scanning Research in Decision Making: An Examination of the Environmental Imperative and Power-Control Perspective” – Masako Okura, David Dozier, Bey-Ling Sha, C. Richard Hofstetter |
| 2008 | Oyvind, I. (2007). Building on Bourdieu: A sociological grasp of public relations. Public Relations Review, 33(3), pp. 269-274. |
| 2007 | Palenchar, M. & Fitzpatrick, K. (2006). Disclosing Special Interest: Constitutional Restrictions on Front Groups. Journal of Public Relations Research, 18(3). 203-224. |
| 2006 | Heath, R. (2006) Onward into more fog: Thoughts on public relations’ research directions. Journal of Public Relations Research, (18) 2, 93-114 |
| 2005 |
Category I: All Round Donnalyn Pompper – “Difference” in Public Relations Research: A Case for Introducing Critical Race Theory Journal of Public Relations Research, Vol 17, (3): 139 – 169 Category II: International Public Relations Scholarship: Mohan J. Dutta-Bergman – Civil Society and Public Relations: Not So Civil AFter All Journal of Public Relations Research, Vol. 17 (3): 267- 289 |
| 2004 | Leichty, Greg (2003) “The cultural tribes of public relations,” Journal of Public Relations Research, 15 (4), 277-304. |
| 2002 | W. Timothy Coombs and Sherry J. Holladay, An Extended Examination of the Crisis Situations. Journal of Public Relations Research, 13(4) 341-340. |
| 2001 | Yi-Hui Huang, OPRA: A cross-cultural, multiple item scale for measuring organization-public relationships. Journal of Public Relations Research, 13(1), 61-90 (2001). |
| 2000 | Robert L. Heath and Michael Palenchar. Community Relations and Risk Communication: A Longitudinal Study of the Impact of Emergency Response Messages. Journal of Public Relations Research, 12(3), 131 (2000). |
| 1999 | Stephen D. Bruning and John A. Ledingham, Relationships Between Organizations and Publics: Development of a Multi-Dimensional Organization-Public Relationship Scale,” Public Relations Review, 25(2), 157-170. (1999). |
| 1998 | Lisa Tyler |
| 1997 | Glen M. Broom, Shawna Casey and James Ritchey. Toward a Concept and Theory of Organization-Public Relationships, Journal of Public Relations Research, 9(2), 83-98 (1997). |
| 1996 | Keith Michael Hearit. The use of Counter Attack in Apologetic Public Relations Crises: The Case of General Motors vs. Dateline NBC, Public Relations Review, 22(3), 233-248 (1996) |
| 1995 | Robert Heath, Shu-Huei Liao and William Douglas, Effectives of Perceived Economic Harms and Benefits on Issue Involvement, Use of Information Sources and Actions: Study in Risk Communication, Journal of Public Relations Research, 7(2), 89-110 (1995). |
PRIDE Award for Outstanding Book/Monograph
| Year | Award Winner |
|---|---|
| 2023 | Amy O'Connor, The Routledge Handbook of Corporate Social Responsibility Communication |
| 2022 | Maria Isabel Espinoza & Melissa Aronczyk, A Strategic Nature: Public Relations and the Politics of American Environmentalism, published by Oxford University Press in 2021. |
| 2021 | Linda Aldoory and Elizabeth Toth, The Future of Feminism in Public Relations and Strategic Communication: A Socio-Ecological Model of Influences (Rowman & Littlefield, 2021) |
| 2020 | Krishnamurthy Sriramesh and Dejan Verčič, The Global Public Relations Handbook (Rouledge, 2020) |
| 2019 | Brunner, Brigitta, & Hickerson, Corey (2019). Cases in Public Relations: Translating Ethics into Action. Oxford University Press. |
| 2018 | Kim Johnston and Maureen Taylor (Eds.) Handbook of Communication Engagement |
| 2015 | Donnalyn Pompper, Corporate Social Responsibility, Sustainability, and Public Relations: Negotiating Multiple Complex Challenges (Routledge 2010) |
| 2014 | Kristin Demetrious, Public Relations, Activism, and Social Change: Speaking Up (Routledge, 2013) |
| 2013 | Christine Daymon & Kristin Demetrious, Editors, “Gender and Public Relations: Critical Perspectives on Voice, Image and Identity,” Routledge, 2013 |
| 2012 | Derina Holtzhausen, Public relations as activism: Postmodern approaches to theory & practice (New York: Routledge, 2012) |
| 2011 | Ihlen, O, Bartlett, J., & May, S. (2011). The Handbook of Communication & Corporate Social Responsibility. |
| 2010 | Robert L. Heath, University of Houston, Editor, The Sage Handbook of Public Relations, published in 2010 by Sage Publications. |
| 2009 | Handbook of Risk and Crisis Communication, edited by Robert L. Heath and H. Dan O’Hair |
| 2008 | Hansen-Horn, T.L., & Neff, B. (2007). Public relations from theory to practice. Boston, Allyn & Bacon. |
| 2007 | McKie, D & Munshi, D. (2006). Reconfiguring Public Relations: Ecology, Equity, and Enterprise. Routledge. |
| 2006 | Botan, C., & Hazelton, V. (Eds.) (2006). Public relations theory II. Mahwah, NJ: Lawrence Erlbaum Associates. |
| 2005 | Encyclopedia of Public Relations Volumes I and II Robert L. Heath, Editor Sage Publications, Inc. |
| 2004 | Millar, Dan, & Heath, Robert (Eds.) (2004) Responding to crisis: A rhetorical approach to crisis communication. Mahwah, NJ: Lawrence Erlbaum Associates. |
| 2002 | Larissa A. Grunig, James E. Grunig & David M. Dozier, Excellent Public Relations and Effective Organizations (Mahwah, NJ: Lawrence Erlbaum Associates) |
| 2001 | Robert L. Heath, Handbook of Public Relations (Thousand Oaks, CA: Sage) |
| 2000 | W. Timothy Coombs, Ongoing Crisis Communication: Planning, Management and Responding. (Thousand Oaks, CA: Sage) |
| 1999 | Karen S. Miller, The Voice of Business: Hill and Knowlton and Postwar Public Relations. (Chapel Hill: University of North Carolina Press) |
| 1998 | Judith Hoover |
| 1997 | Robert L. Heath, Strategic Issues Management (Thousand Oaks, CA: Sage) |
| 1996 | William Elwood (Ed.), Public Relations Inquiry as Rhetorical Criticism. Case Studies of Corporate Discourse and Social Influence. (Praeger) |
PRIDE Award for Outstanding Contribution to Public Relations Education
| Year | Award Winner |
|---|---|
| 2023 | Shari Veil, University of Nebraska-Lincoln |
| 2022 | Timothy Coombs, Texas A&M University |
| 2021 | Jae-Hwa Shin & Robert L. HeathPublic Relations Theory: Capabilities and Competencies, Wiley, 2020 |
| 2020 | Karen Freberg, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (SAGE, 2018) |
| 2018 | Elizabeth Toth, University of Maryland |
| 2017 |
“The Moral Compass of Public Relations”, edited by Brigitta R. Brunner “International Public Relations: Perspectives From Deeply Divided Societies”, edited by Ian Sommerville, Owen Hargie, Maureen Taylor and Margalit Toledano. |
| 2016 | Dean Kruckeberg, University of North Carolina-Charlotte |
| 2015 | Peter Smuddle (Textbook) |
| 2014 | Don Stacks |
| 2013 | Damion Waymer |
| 2012 | 2011 Special Issue on Pedagogy in Public Relations Review |
| 2011 | Stacks, D. & Michaelson, D. (2010). A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation |
| 2010 | W. Timothy Coombs and Sherry J. Holladay, University of Central Florida, Public Relations Strategy and Application: Managing Influence, published in 2009 by Wiley Blackwell |
| 2007 | Coombs, W.T. & Holladay, S. (2007). It’s not just PR. Malden, MA: Blackwell |
| 2006 | Heath, R., & Coombs, T. (2006). Today’s public relations. Thousand Oaks, CA: Sage |
| 2002 | Don W. Stacks, Primer of Public Relations Research (New York: Guildford Press). |
Textbook of the Year Award
| Year | Award Winner |
|---|---|
| 2015 | Peter Smudde |