Olga Haygood has been an integral part of J. Walter Thompson (JWT) INSIDE for over a decade, leading multi-million-dollar employee marketing and communications programs for major global brands. She was recently promoted to Director of Client Services for the firm. JWT INSIDE is a global, full-service agency creating pioneering ideas in employer branding, employee communications, and recruitment advertising. In her new role at JWT Inside, Haygood leads national account management and media team oversight, evolution of the client services model for JWT INSIDE, business development partnerships, new client onboarding, and maintenance of key client relationships.
Haygood credits her Communication degree for providing her with a generalist entree into the field, noting that her “degree provided a foundational framework, beginning with understanding how to go from insights to strategy and eventually to execution.” She adds that “studying communication has enabled me to ask the right questions, read the room, lead the discussion, and offer insights into tangible recommendations that meet client needs. At the core of each engagement with a client,” she continues, “is the ability to forge meaningful relationships and become an advisor vs. order taker, a soft skill necessary for any communications professional.”
Prior to joining JWT INSIDE, Haygood was the Associate Director of Communications for Voices for America’s Children. At American University, she graduated Magna Cum Laude and was part of the Honors Program. She minored in Spanish in college and is fluent in the language.