Strategic Plan

Mission: The National Communication Association advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific and aesthetic inquiry.

The NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.  

Goal 1 

Cultivate the generation of knowledge about communication

Goal 2 

Disseminate knowledge about communication

Goal 3 

Support disciplinary pedagogy

Goal 4 

Facilitate professional development for communication scholars, educators, and practitioners

Goal 5 

Foster and model civil discourse and open and ethical communication

Goal 6 

Manage the association effectively and efficiently

Objective 1.1
Maintain opportunities for productive discussion among researchers

Objective 2.1
Maintain appropriate outlets for sharing communication research with scholars

Objective 3.1
Increase resources for communication
course development

 

Objective 4.1
Enhance career support for communication professionals

Objective 5.1
Maintain ethical standards for research, teaching, and service

Objective 6.1
Modernize technological capabilities

Objective 1.2
Enhance educational programming for communication scholars
Objective 2.2
Improve public understanding of communication research  
Objective 3.2 Enhance resources for developing instructional practice Objective 4.2
Increase support for communication administrators
Objective 5.2
Maintain ethical standards for all NCA communications
Objective 6.2
Maintain financial health and stability
Objective 1.3 Increase advocacy for disciplinary research support Objective 2.3 Increase the translation of communication research for policy-making purposes Objective 3.3
Increase dissemination of communication pedagogy beyond the discipline
  Objective 5.3
Promote the enactment of the NCA Credo for Free and Responsible Communication in a Democratic Society and the NCA Credo for Ethical Communication
Objective 6.3
Maintain appropriate volunteer and staff human resources

 

          Objective 6.4
Improve member service
          Objective 6.5
Improve governance processes