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2.3 (July 2002): 251-272
© 2002 National Communication Association
Resource and Public Goods Dilemmas: A New Issue for Communication Research
Anisha Shankar
Charles Pavitt
Social dilemmas are situations in which each of a group of
interdependent people faces a conflict between the maximization of personal gain
and collective interest. In this essay, we emphasize two types of social
dilemmas. Public goods dilemmas occur when individuals can choose whether to
contribute to a common pool that benefits both contributors and non-contributors
alike, as long as enough choose to contribute. Resource dilemmas occur when
individuals can choose how much to withdraw for personal use from a common pool
that will only be maintained if withdrawals are kept to a minimum. Past research
has shown that the opportunity to communicate has a large impact on cooperation
rates in these two types of social dilemmas. Here, we review research that
provides possible explanations for this impact. However, the communication
process through which cooperation is forged has received little attention,
providing a research opportunity for communication scholars.
The severely depleted lobster and fish stocks in the sea
off Port Judith, Rhode Island, carry one dominant implication. All—the fish,
the marine ecosystems, and the fishers—suffer because of a system of
open-access fishing. Lobstermen in this area are faced with the prospect of
sailing as many as 70 miles out to sea each trip, hauling over 300 steel lobster
traps a day, and even facing violence from “harbor gangs” should the
informal divisions of the nearby seabed be violated. Meanwhile, only 10% of the
region’s lobsters, with a normal life expectancy of 50 to 75 years, live
beyond six years of age, or grow beyond two pounds, even though lobstermen
report catching 30-pound lobsters a little over 50 years ago (Tierney, 2000).
One reason for this ecologically unstable situation is insufficient
communication and coordination among the fishers of this area.
In stark contrast, fishers in Port Lincoln in Southern
Australia have created solutions that have worked to the advantage of all
parties. In the 1960s, the Australian government restricted the total number of
licenses to which fishers had access. To maintain the future sale value of these
licenses, fishers have negotiated amongst themselves and agreed to
self-regulate. They adhere to the strict harvesting limit of 60 traps each and
pay scientists to monitor the health of the fishery. The returns of maintaining
optimal lobster and tuna stocks, both economically and in terms of reduced labor
hours, are enormous (Tierney, 2000).
The fact is, when people communicate openly about such
“resource dilemmas,” as these types of situations have come to be known, the
“dilemmas” inherent in them become more manageable. Resource dilemmas are one example of a general type of social
situation called a “social dilemma.” Social dilemmas,
arising out of the interdependence that exists among groups of human beings,
offer individuals the choice of either gaining individual benefits in the short
run or restraining themselves so that the group reaps benefits in the long run.
Decision theorists (Dawes, McTavish, & Shaklee, 1977), ecologists (Edney
& Harper, 1978), economists (Isaac & Walker, 1988), political scientists
(Ostrom, Walker, & Gardner, 1992), and social psychologists (Brechner, 1976)
have demonstrated repeatedly, in experimental settings, the robustness of
communication as a way of increasing cooperation among research participants
and, in so doing, ensuring success in the management of social dilemmas. More
recent research (e.g., Kerr, Garst, Lewandowski, & Harris, 1997) has
explored the reasons for this impact. In addition, political scientists (Ostrom,
Gardner, & Walker, 1994) have examined the conditions under which
negotiations have led to agreed-upon resource-management strategies in
real-world resource dilemmas. In both the laboratory and “real life,”
communication can foster cooperation and often prevents the sacrifice of the
long-term collective good over short-term individual gain.
Unfortunately, the communication scholar has yet to be
heard on this matter. Repeated demonstrations that communication has a
huge impact on cooperation, and studies revealing why communication has
that impact, do not tell us how that impact occurs. Some past research
has included informal observations of the content of discussion among research
participants, and a couple of studies have even incorporated quantitative
measures of discussion, but none of them are particularly informative about the
interactive processes by which an aggregate of people with good reasons not to
cooperate with one another can become a cooperative group and achieve a common
good. Social psychologists, political scientists, and the like are not trained
to examine communication content and process and may not even understand the
importance of doing so. But communication scholars are so trained and know why
it matters.
The goal of this essay is to provide a review of the
research concerning the impact of communication on cooperation rates in
experimental simulations of social dilemmas. In so doing, we emphasize the
extent to which this research supports a series of proposed explanations for
effects. We also make some suggestions about the contribution that communication
scholarship can make to our understanding of these critical social situations.
We begin with a general description of social dilemmas and more specific
descriptions of two types of social dilemmas; resource and public goods.
Social Dilemmas
Our understanding, in the social sciences, of social
dilemmas has grown out of game theory, a theoretical perspective used by
economists to strategically analyze conflicts of interests (Van Lange, Liebrand,
Messick, & Wilke, 1992). Game theory has been an exciting development for
social scientists in that it offers a way to analyze human behavior in
situations of interdependence and conflict. Social dilemmas develop when there
is a “correspondence of outcomes” among those involved (Kelley & Thibaut,
1978)—in other words, correlated outcomes experienced by interdependent
individuals. This interdependency implies that each individual’s actions have
an impact on everyone involved. Interdependent situations can range from purely
cooperative (a gain for one person is a gain for the others) to purely
competitive (a gain for one person is a loss for the others). Intermediate
between these extremes are “mixed-motive” situations, in which a gain for
one can be either a gain or a loss for the others, depending on the specific
behavioral choices made by each.
Social dilemmas are a type of mixed-motive situation.
Interaction in social dilemmas is characterized by a conflict between an
individual’s desire to maximize personal (selfish) interests and his or her
motive to maximize collective interests (Komorita & Parks, 1996). A desire
to maximize one’s own gain is known as a defecting choice, while a
desire to maximize the gain of the collective is known as a cooperative
choice. When an individual chooses to defect, she or he makes an individually
rational decision to maximize her or his gain as opposed to the collective gain.
This is because an individual always receives a higher payoff, at least in the
short run, when she or he makes a defecting choice, no matter what decisions all
other individuals make. The result, however, is that if all parties involved
make the defecting choice, all will suffer in the long run. Thus, everyone is
better off if all cooperate than if all defect (Dawes, 1980).
Consider the example of a fish pond. Let us say that there
is a pond with 25 fish in it, and five people fishing from it. We will presume
that the fish in the pond can reproduce 20% of their population every week. In
the course of the first week, these original 25 would reproduce five more fish.
If each person were to take five of the fish at the beginning of that week, 20
of the 25 would be gone, and the five that were left could only reproduce one
more fish in that week. There would only be six in the pool for the people to
share during the next week. If, instead, each person harvested only one fish a
week, the five would have 52 fish apiece over the course of a year. In addition,
they would still have the original 25 in the pond.
In game theory language, the defecting choice is known as
the “dominant strategy” (Dawes, 1980). Game theory suggests that all players
will choose the dominant strategy and the result will be a state of equilibrium.
However, because the dominant strategy produces less preferred outcomes, it is
known to be a deficient outcome. Dawes (1980), therefore, defined a social
dilemma as one in which all players have a dominant strategy that results in a
deficient equilibrium. Although there are other types,
we limit our discussion to two types of social dilemmas: public goods and
resource. We turn to each of them next.
Public Goods Dilemmas
An example of a public good is a public television
station. Public television stations receive most of their funding from private
donors (Komorita & Parks, 1996); viewer contribution, therefore, is
essential to the continued existence of such stations. Two factors contribute to
the fact that a public good presents individuals with a social dilemma (Komorita
& Parks, 1996). First, no matter how many individuals use them, public goods
cannot be used up. Consequently, no matter how many viewers tune in to watch
public television programming, it will not run out. Second, non-contributors
cannot be excluded. Once a public television station begins to transmit
programming, it cannot prevent non-contributors from also watching. This
presents a social dilemma for the viewers of this programming. Because they
cannot be excluded from the use of this “good,” it is, in game theoretic
terms, rational for them to not contribute and yet continue to enjoy the
programming. However, the situation creates a conflict between individual and
collective rationality. Although one person’s decision to not contribute does
not have a significant impact on the quality or quantity of programming that is
broadcast, if too many acted in this way, the television station would not have
the funds to continue broadcasting and would eventually have to shut down.
Although in the short term all non-paying viewers would have benefited, everyone
would suffer in the end.
People’s responses to public goods dilemmas
significantly affect the quality of civic life. Resources dilemmas, however,
have the added dimension of also affecting the health of our natural resources.
Solutions to preserve and enhance their health therefore are of significant
value.
Resource Dilemmas
Common-pool resources (resources that are available to all
users) such as electricity, water, and clean air are increasingly in short
supply and these shortages are symptomatic of less-than-optimal utilization
(Kramer, McClintock, & Messick, 1986). In other words, these shortages
exemplify what Hardin (1968) described as the tragedy of the commons. In
his essay on overpopulation, Hardin used the example of a pasture or commons on
which all the herds-people of a community graze their cattle, and the number of
cattle is at a level where they can be supported optimally by the land. In this
scenario, one of the herds-persons, in trying to maximize her or his gain,
experiences increased returns from the addition of one animal, with the
corresponding negative effect that this addition leads to an overgrazing of the
land. However, because all the herds-people share this negative effect, the
defecting herds-person effectively experiences only a fraction of it. Each
rational herds-person reaches this same conclusion and adds an animal to his or
her own herd. As Hardin (1968) writes, “Therein, lies the tragedy. Each man
[woman] is locked into a system that compels him [her] to increase his [her]
herd without limit—in a world that is limited” (p. 1244; words in brackets
added). In the end, all the herds-people suffer because the commons is finally
used up (or more literally, as Hardin describes, the land suffers from soil
erosion and the appearance of weeds).
More generally, a resource dilemma is a situation in which
a group shares a common resource (e.g., water, forest, fitness equipment,
parking space) from which individual members can freely harvest. If members take
too much of this resource (e.g., using water inefficiently, cutting down too
many trees, using gym equipment for too long a period, or having more cars than
there are parking spaces), the resource is exhausted (i.e., limited water
supplies, depleted forest cover, crowded gyms and parking lots). As with public
goods dilemmas, individuals encountering resource dilemmas are confronted with a
conflict between individual and collective rationality. In the interest of the
group, moderate usage of the resource is the most preferred solution; however,
in the interest of the individual, it is most rational to use the resource
maximally. The consequence of individually rational behavior in such a situation
has been characterized by Wade-Benzoni, Tenbrunsel, and Bazerman (1996) as
“collective non-cooperation,” yielding two outcomes: a small positive
individual outcome that is immediate and a large negative collective outcome
(the depletion of future resources) that is delayed. Resource dilemmas thus
differ from public goods in that the yield from a common resource pool is
subtractable and consumption between consumers is rival (Gardner, Ostrom, &
Walker, 1994).
Managing Social Dilemmas
Research on social dilemmas is extensive, covering many
causes, explanations, and specific factors in an effort to understand their
governing dynamics. The underlying reason for this research is clear: It is
important to understand how social dilemmas or perceptions of social dilemmas
can be altered, so as to make the cooperative (as opposed to the defecting)
choice the most rational one. One possible tactic for encouraging cooperative
choice is to change the payoff structure of a social dilemma through a system of
rewards and penalties to make the cooperative choice the one that receives the
higher payoff. However, as Dawes
(1980) pointed out, to introduce such a system implies that the governing body
must bear heavy expenditures. This expenditure might, in effect, reduce the
payoffs to all (those who cooperate freely, those coerced by penalties, and
those who are rewarded for cooperative behavior). Clearly, rewards and penalties
are often an inefficient way to increase the rate of cooperation. Consequently,
findings that communication about a dilemma among the people facing it raises
rates of cooperation substantially takes on added significance.
Communication in Social Dilemmas
The experimental study of research participants’
reactions to resource and public goods dilemmas began in the 1970s as a
consequence of essays such as Hardin’s (1968) on the tragedy of the commons
and analogous work on public goods dilemmas (Olson, 1965). Although the details
are, of course, study-specific, a general paradigm emerged. In the prototypic
resource dilemma study, participants have the opportunity to withdraw a resource
(“harvest”) for their own use from a pool that replenishes between rounds
(e.g., the pool available for a given round is 1.2 times greater than what was
remaining after the last round). The pool might be introduced as, for example, a
fishery, bank account, or electric power supply that needs to be maintained. The
game may last numerous rounds if the pool is maintained, but ends abruptly if
over-harvesting depletes it. In the prototypic public goods study, participants
begin with a personal endowment that they can either keep or contribute to a
common pool, usually described as a shared bank account. If a given amount is
contributed, the pool plus a substantial bonus is divided equally among all
participants; if less than that amount is contributed, the pool is lost.
In both paradigms, participants are either paid outright for their earnings or
given a chance at obtaining a prize for achieving a good outcome; either method
appears to be successful in increasing participants’ motivation to perform
well in the dilemma.
These prototypic research designs allow for the
manipulation of factors such as the size of the personal advantage for
cooperation rather than defection, asymmetry among participants (some
participants have larger endowments in public goods games or can take more out
of a resource pool), and uncertainty in the size of a resource pool or the
amount needed to be contributed to gain a public good. Undoubtedly, earlier
findings pointing to the role of communication as a spur to cooperation in
dyadic conflict (Deutsch, 1960) were influential, as comparisons of conditions
with and without communication among group members appeared in several of the
earliest resource dilemma studies. Jerdee and Rosen (1974) were the first to
find the effect, which turned out to be breathtakingly large in some cases.
Dawes et al. (1977) found the presence of communication to increase cooperation
rates from 30 to 72 percent. Brechner (1976) observed that the presence of
communication led to a more than five-fold increase in resource pool
replenishment in one condition. Analogous, if less extreme, findings for public
goods games have appeared in about 20 publications since 1983.
The question that needs to be addressed is why
communication has such dramatic effects on the rate of cooperation. A number of
conceivable mechanisms have been proposed, with Bornstein (1992b) providing a
useful list of possibilities:
(1) Communication helps group members come to understand
the situation through clarification of the implications of various choices.
(2) Communication allows group members to coordinate their
actions through exchanging information about intended choices.
(3) Communication enhances trust among members.
(4) Communication is part of a process leading to the
emergence of cooperative social norms.
(5) Communication is used strategically to form
agreements, make promises, and commit to cooperate.
(6) Communication helps members establish a group
identity, which fosters cooperation in turn.
The first of these possibilities, that communication
increases group members’ understanding of the situation, has failed to gain
research support. In a resource dilemma study, Edney and Harper (1978) found
greater total harvesting and greater number of rounds before depletion for a
communication condition not only in comparison with a no-communication control
condition but also in comparison with a no-communication condition in which the
experimenters warned the participants about the depletion problem and in a
no-communication condition in which the experimenters gave the participants a
good strategy for maintaining the resource pool. In a public goods dilemma
study, Kerr and Kaufman-Gilliland (1994) found that receiving comments from
earlier game players or overhearing a discussion from an earlier game did not
increase cooperation over a no-communication condition. These findings imply
that group members’ understanding of the situation does not increase their
cooperation.
The bulk of the extant research is relevant to the last
four possibilities. Researchers have generally pitted possibilities 3 (trust
enhancement), 4 (norm emergence), and 5 (strategic use), working together in
some fashion, against possibility 6 (group identity formation). A review of this
research seems to warrant five relevant empirical generalizations, all in favor
of the 3-4-5 coalition. Although not explicit in the research studies,
possibility 2 (coordination) is also implied by some of these findings.
First, communication within the group must be task
relevant. In the Dawes et al. (1977) study, the proportion of cooperators was no
greater with communication irrelevant to the dilemma than with no communication
at all. Bouas and Komorita (1996) found analogous results in a public goods
task. These findings speak against group identity establishment as a major
factor, because if it were, then task-irrelevant communication would be as
effective as task-relevant. Both groups of researchers also found participant
estimates of the proportion of others who would cooperate to parallel actual
cooperation, which implies that communication increases the expectation of
cooperation among members. This finding would be consistent with the trust
enhancement and norm emergence explanations.
Second, voiced commitments to cooperate are usually
effective. Neidert and Linder (1990) found that voiced commitments to conserve
resource pools led to far better conservation than in control groups lacking
such commitments, supporting the norm emergence and strategic use explanations.
In public goods research, Orbell, van de Kragt and Dawes (1988) found voiced
commitments to give to correlate +.59, and voiced commitments not to give to
correlate -.51, with actual giving. In informal content analyses in a series of
studies, Bornstein (1992a, 1992b; Bornstein, Rapoport, Karpel, & Katz, 1989)
noted that communication within groups usually led to agreements to contribute
to a public good, and group members defected from that agreement less that 5% of
the time, findings that clearly support the strategic use explanation. (However,
there is contrary evidence from these same studies.)
A long series of public goods studies by a group of political scientists
(Hackett, Dudley, & Walker, 1995; Hackett, Schlager, & Walker, 1994;
Ostrom & Walker, 1991) found the same result, although defection rates were
somewhat greater. Defection tended to elicit sharp verbal responses (e.g.,
“Some scumbucket is investing more than we agreed on”), which often were
successful in gaining compliance in later rounds. Dawes et al. (1977) reported
that similar comments occurred during resource dilemma tasks. Participants
tended to respond to defections from agreements by continuing to cooperate,
except for a few cases in which defection worsened over time and the cooperators
gave up. In the Hackett et al. (1994, 1995) studies, participants were given
asymmetric endowments and usually reached explicit agreements about how much
should be contributed by those with large and small endowments. This finding
seems consistent with the coordination explanation.
Third, communication increases cooperation even when only
outside groups will profit. Several studies (Braver, 1995; Braver & Wilson,
1986; Orbell, van de Kragt, & Dawes, 1988; van de Kragt, Dawes, Orbell,
Braver, & Wilson, 1986) have found that communication increases cooperation
in public goods tasks when any earnings from the task would go to people outside
the group. This result seems contrary to group identity formation and supportive
of norm emergence and strategic use as explanations. Orbell et al. (1988, 1991)
performed some content analyses of the discussion that are instructive, if
inconsistent, in their implications. Particularly important is the fact that
when (and only when) communication was present, the odds of individual members
actually contributing after having promised to do so was far greater when the
group was unanimous in contributing than when the group was less than unanimous,
whereas individuals in groups where almost everyone promised to contribute were
only a bit more likely to fulfill the commitment than people in groups where
nobody promised. This is strong support for the norm emergence and strategic use
explanations. However, the number of members who made promises to contribute
correlated only .25 with their perceived expectation of other group members’
contributing, contrary to norm emergence, and correlated only .03 with their own
cooperation, contrary to strategic use.
Fourth, perceived group reciprocity is an important factor
encouraging reciprocity among members. In a public goods dilemma study, Chen and
Komorita (1994) found that “minimum binding pledges” (in which everybody
states an amount they are willing to contribute and is obligated to give the
lowest amount pledged) and “mean binding pledges” (obligations to give the
average of the pledges) were followed much more often than non-binding pledges
or binding pledges to give the amount promised. The expectation of group
reciprocity seems to be at the heart of this finding, in support of the norm
emergence explanation.
Fifth, there is direct evidence that group identity is
irrelevant to cooperation. In a follow-up to Chen and Komorita (1994), Chen
(1996) found that communication before a mean binding pledge led to greater
perceptions of group identity than absence of communication, but no increases in
mean contributions. Bouas and Komorita (1996) found that participant judgments
of group identity did not differ between their relevant communication and
irrelevant communication conditions and was far lower in a no-communication
condition, yet cooperation was greater in the relevant communication than the
irrelevant communication and no-communication conditions, implying that the
opportunity to communicate increased group identity but had no impact on
cooperation rates. Kerr and Kaufman-Gilliland (1994) also found evidence that
communication increases group identity and cooperation, but that group identity
had no relationship with cooperation.
These findings led Kerr and Kaufman-Gilliland (1994) and
Gardner et al. (1994) to argue for factors other than group identity formation
as crucial to the communication-cooperation relationship. However, in addition
to the finding by Orbell et al., two sets of studies provide some support for
its impact. Bornstein and Rapoport (1988) set up a situation in which two
three-member groups competed against one another for a public goods provision,
such that the group that contributed the most got the provision.
If the groups gave the same amount, the provision would be evenly split
between them. In a simple comparison, the presence of communication within each
group led to a far greater contribution rate than its absence. Bornstein et al.
(1989) extended this design to allow for a contrast among different
communication conditions within and between the two groups. Within-group
communication alone led to an analogous contribution rate as in Bornstein and
Rapoport (1988); conditions with communication both within and between groups
led to similar findings as no communication did previously; and communication
between groups alone led to very little cooperation. In short, communication
between groups seemed to foster inter-group competition. In fact, examination of
the discussions revealed that 14 of the 16 within-communication groups agreed to
contribute, and members of those groups defected only 4.8% of the time. In
contrast, 62 of the 64 groups in any of the conditions including between-group
communication agreed not to contribute, which should have led to a tie,
but defection rates were around 40%. A defection in this case increases the
chances of one’s own group obtaining the public good at the expense of the
other group. Thus, communication alone did not lead to binding agreements unless
they were within-group only, contrary to the strategic use explanation in
particular and consistent with group identity formation. In further studies
using similar games, Bornstein (1992a, 1992b) also found communication between
groups to result in a lower contribution rate than no communication at all, and
Bornstein (1992b) found a repetition of the relatively high defection rate after
agreements between groups not to communicate.
Further support for the group identity explanation comes
from a public goods study by Schwartz-Shea and Simmons (1991), in which
participants first chose whether or not to contribute to their group and then
whether to switch their contribution to a third party. The presence of
communication decreased both defection to self and switching to the third party
as compared to no communication, which might imply a group identity effect.
However, in an earlier study with the same basic design (Schwartz-Shea &
Simmons, 1990), communication led to a greater likelihood of participants
switching to the third party than of contributing to their own group, a finding
which speaks against the group identity explanation.
Social Dilemmas and Communication Scholarship
As this review of research shows, we know that
communication increases cooperation when people are confronted with social
dilemmas. We also know why it does so, but we have very little knowledge
about how the effect occurs. In some fashion, an aggregate of research
participants with all the reason in the world not to cooperate with one another
more often than not turns into a group with an emergent norm to cooperate, a
strategy for how to do so, and sufficient trust that the norm and the strategy
will be adhered to by one another. Moreover, participants generally follow the
norm and the strategy and fulfill one another’s trust. The informal content
analyses mentioned previously hardly answer the question of how this process
occurs. Apparently, the researchers who provided us with the findings described
in our review either did not know how to or did not care to study the content
and process of the interaction out of which cooperative groups emerged. This
provides the challenge to communication scholars to complete the picture this
early research has begun.
In short, the task of communication scholars in the area
of social dilemmas is to create something comparable to the existing literatures
on group discussion (e.g., Bales, 1953; Poole & Roth, 1989) and negotiation
(Olekalns & Smith, 2000; Weingart, Prietula, Hyder, & Genovese, 1999),
which have given us at least some insight into how decisions are made and
agreements forged in these circumstances. These literatures were primarily
established through the detailed examination of what can be called experimental
simulations, in which research participants made group decisions or reached
negotiated agreements in the context of some form of scenario or game. The
paradigmatic research designs for resource and public goods dilemmas described
earlier in this essay qualify as experimental simulations and would provide the
most direct method for establishing a literature about communication during
social dilemmas. It is true that the over-reliance of researchers on
experimental simulations has led to a circumstance in which much of what we
believe we know about group discussion and negotiation is based on the actions
of group members with no past history working together and no good reason for
taking their task seriously (Bormann, 1970; Putnam & Stohl, 1990). In the
case of social dilemmas, however, the standard practice of providing financial
rewards for participation probably provides adequate motivation for serious
performance, and research has made it clear that, at least when communication is
available, participants usually come to consider themselves a working group.
In contrast with most of the research applying these
paradigms reviewed herein, videotaped records of the discussions would be
transcribed and detailed examinations of the content of the transcripts
undertaken. The results of those examinations would then be correlated with the
outcomes of the discussions, in terms of both the performance of the
participants in maintaining the resource pool or supplying the public good and
the participants’ own perceptions of such factors as their groups’ emergent
norms, trust in one another’s adherence to those norms, and level of
cooperativeness. There is room for both quantitative and qualitative content
studies, taking advantage of the differing strengths of these complementary
research methods. The main strength of quantitative methods for content analysis
is the researcher’s ability to measure the most common types of interaction
sequences and the amount of variation within and among these types. Quantitative
data is also well suited for making strong inferences about the relationship
between communication process and social dilemma outcomes. The main strength of
qualitative methods, in contrast, is the detailed examination of the individual
case. This is particularly useful for understanding what occurs during
discussions in which groups do not reflect common types of interaction, and
often leads to insights unavailable from past quantitative work that can
encourage later researchers to broaden their research questions. No matter the
method, the goal is to discover those communicative patterns that are both
positively and negatively related to norm emergence, coordination of tactics,
group identity formation, and optimum group performance in the game.
Although study of content and process in relatively simple
social dilemma situations is in itself valuable, the study of more complicated
situations may lead to further insight. The basic research paradigms for
resource and public goods dilemmas allow for the manipulation of such factors as
size of the personal advantage for cooperation, asymmetry among participants,
and uncertainty in the size of a resource pool or the amount needed to be
contributed to gain a public good. Studies using groups unable to communicate
have shown that defection is more likely when it leads to better personal
outcomes (reviewed in Sally, 1995); that asymmetry leads to the establishment of
equality norms in some circumstances and equity norms in others (van Dijk, Wilke,
Wilke, & Metman, 1999); and that uncertainty generally increases harvests
from resource pools and decreases contributions to public goods (e.g.,
Gustafson, Biel, & Garling, 1999). There are apparently no published studies
in which any of these manipulations have been used with research participants
allowed to communicate, and thus no indication whether the findings just
described would hold true with discussion. If opportunity to communicate does
influence outcomes under these manipulations, then an examination of content may
lead to an understanding of how that influence comes about.
An additional factor worthy of attention in communication
scholarship is the effect of social value orientations toward conflict
during social dilemmas. Schwartz and Bilsky (1987) define “values” as
concepts or beliefs about a desirable end-state that transcend specific
situations, guide the selection or evaluation of behavior and events, and are
ordered by relative importance. The social value orientations found to be most
relevant to behavior during social dilemmas are competitiveness, or the desire
to gain greater outcomes than others; cooperativeness, or the desire for all
participants to gain and share the best outcomes possible; and individualism, or
attention to one’s own outcomes independently of others. Although they can be
influenced by circumstance, most people possess a predominant social value
orientation that is consistent over time and, as such, an aspect of personality.
Research has shown social value orientation to affect cooperation rates both in
experiments (reviewed in Komorita & Parks, 1996) and, to a lesser extent, in
real life (Van Vugt, Meertens, & Van Lange, 1995). Research suggests that
social value orientation does not interact with the opportunity to communicate
(Kerr & Harris, 1996; Liebrand, 1984), suggesting that groups of
cooperatives may communicate differently than groups of competitives or
individualists. Content analytic studies are the best way to compare this
suggestion with other possibilities.
Conclusion
Many of the most critical problems facing humanity, most
notably those regarding resource shortages caused by overuse and failures to
contribute to the common good, are examples of social dilemmas. Social
scientists from a wide array of disciplines have performed relevant research
and, in so doing, have provided us with some knowledge concerning what happens
when people face a social dilemma and how they succeed or fail to manage it. The
tendency for the opportunity to communicate to substantially increase
cooperation rates has not only been one of the most often replicated findings,
but also was found to be the most important of the factors known to influence
cooperation in one meta-analysis (Sally, 1995). What is missing, however, is an
understanding of the communication content and process associated with both
success and failure at cooperation. It is here that communication scholarship
can make a critical contribution to our knowledge of how to manage some of
humanity’s most difficult social problems.
Anisha Shankar is a master’s degree candidate, and Charles
Pavitt an associate professor, in the Department of Communication at the
University of Delaware. Part of this paper is based on the first author’s
thesis, directed by the second author.
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