news media is an important avenue for disseminating scholarly research findings
to a broader audience. NCA regularly
disseminates media advisories and news releases to inform
reporters about our members’ scholarship. This effort has led to
help us with this effort, please consider joining the NCA Database of Experts in Communication Scholarship Topics, which is
comprised of members who are subject-matter experts willing to speak with
reporters. NCA media relations
professionals use this database to actively pitch topical experts to reporters
and to respond to requests from reporters for expert interviews.
Developing Your Own Media Strategy
These resources are designed to help our members engage the media.
How to Determine Newsworthiness (pdf)
How to Write and Submit an Opinion Piece (pdf)
How to Write and Submit a Letter to the Editor (pdf)
Media Interview Tips (pdf)
Tips for On-Camera Presentations (pdf)
Please email Arlyn Riskind, NCA's director of public affairs and public information, with questions.