Imagine a politician’s life. You’ve just given a carefully constructed speech on a new policy, but newspaper coverage only focuses on your new haircut. You hop onto the Internet and find that there are multiple people who have started Twitter accounts on your behalf. Or, like most humans, sometimes you simply flub what you’d meant to say, as in Vice President Joe Biden’s assertion, “If we do everything right, if we do it with absolute certainty, there’s still a 30 percent chance we’re going to get it wrong.” These examples highlight some pressures that all politicians now face, as the speed and reach of new technologies multiply the potential for different perceptions about a person to circulate in public.
Organizations are investing heavily in collaborative technology, but the reality is that new forms of collaborative technology are not necessary for every organization, or for every team. In part, the impact of collaborative technology depends on how much an organization relies on virtual work arrangements.
Since its foundation in 2004, Facebook has become
a symbol of social networking and facilitated worldwide communication. Other online
services such as YouTube, Twitter, and Instagram have become integrated into
our daily lives. These platforms connect us as never before and allow us to be
in touch instantly and around the clock.
As social networking sites such as Facebook and Twitter become more prevalent, we see a blurring of lines between what college professors tweet about for social purposes and what they post for their academic audience (think: students and colleagues). Because of this, we became interested in how students interpret professors’ credibility when they use Twitter as a mode of public communication. Our study examines how the Twitter messages a professor posts could be sending the right—and wrong—signals to student Twitter followers.
Many young adults are savvy when it comes to using technology to communicate with those in their social networks. However, as they enter professional jobs, they will likely be called upon to use technology much differently to interact with coworkers on work-related tasks. An estimated 1.3 billion employees worldwide are working virtually.