Hallmarks of Successful Assessment Programs

for Communication Departments

1.          Successful assessment flows from the institution’s mission and educational purposes.

2.          Successful assessment emerges from a conceptual framework.

3.          Successful assessment is marked by faculty ownership and responsiblity.

4.          Successful assessment has institution-side support.

5.          Successful assessment relies on multiple measures.

6.          Successful assessment provides feedback to students and the institution.

7.          Successful assessment is cost-effective.

8.          Successful assessment does not restrict or inhibit goals of access, equity, and diversity established by the institution.

9.          Successful assessment leads to improvement.

10.        Successful assessment includes a process for evaluating the assessment program.