The theme has both broad implications and narrow allusions.
On the one hand, action refers to metaphysical and physical
change; on the other, action may signify simple alterations or
movements. The National Communication Association meets the new Century
with energy and poised for new opportunities.
“The great aim of education,” wrote Herbert Spencer, “is
not knowledge but action.”
The theme of Communication
in Action allows the Association to stay the course with recent
convention themes. For
example, Ray McKerrow encouraged us to “color outside the lines,”
Jim Applegate illustrated how we are an engaged discipline, and Bill
Balthrop urged a radical(izing) of our roots.
Reflection on these themes created a readiness to act.
Three caveats are in
order. First, we should not
confuse action with thoughtless motion.
Our actions should be guided by thought just as our thoughts are
aided by a focus on action. Imagination—the
ability to manage reality through creative ideas—serves as a linchpin
between thought and action.
Second, we need to recall
that words, too, comprise action as our words allow us to influence
change. The Appreciative
Inquiry methodology, for example, informs the relationship between
symbolic processes and positive action.
Case Western Reserve Professor David Cooperrider explains, “ .
. . we human beings create our own realities through symbolic and mental
processes; because of this . . . the artful creation of positive imagery
on a collective basis may be the most prolific activity that individuals
and organizations can engage in if their aim is to help bring to
fruition a positive and humanly significant future.”
Third, our actions often
affect how others perceive us and how we perceive ourselves. As we extend ourselves to others and demonstrate
understanding, we become empathic.
As we treat others fairly, we become just.
As we respect difference, we are viewed as honorable.
Our actions, which include our messages to others, affect our own
lives as well as the lives of others.
Our actions provide an interpretable frame.
The NCA 2002 Convention
provides an opportunity for us to engage in thoughtful, meaningful, and
empathic action. The
conference features three special venues.
