What is Communication?   

Communication is a learned skill. Most people are born with the physical ability to talk, but we must learn to speak well and communicate effectively. Speaking, listening, and our ability to understand verbal and nonverbal meanings are skills we develop in various ways. We learn basic communication skills by observing other people and modeling our behaviors based on what we see. We also are taught some communication skills directly through education, and by practicing those skills and having them evaluated.

Communication as an academic discipline relates to all the ways we communicate, so it embraces a large body of study and knowledge. The communication discipline includes both verbal and nonverbal messages. A body of scholarship all about communication is presented and explained in textbooks, electronic publications, and academic journals. In the journals, researchers report the results of studies that are the basis for an ever-expanding understanding of how we all communicate.

Communication teachers and scholars, in 1995, developed a definition of the field of communication to clarify it as a discipline for the public. That definition is now used by the U.S. Department of Education in its national publication, Classification of Instructional Programs, 2000:

The field of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The field promotes the effective and ethical practice of human communication.¹

             Why is Communication Important?  

Oral communication has long been our main method for communicating with one another. It is estimated that 75% of a person’s day is spent communicating in some way.   A majority of your communication time may be spent speaking and listening, while a minority of that time is spent reading and writing.  These communication actions reflect skills which foster personal, academic, and professional success.

The National Communication Association collected and annotated nearly 100 articles, commentaries, and publications, which call attention to the importance of the study of communication in contemporary society. Themes in the bibliography provide support for the importance of communication education to: the development of the whole person; the improvement of the educational enterprise; being a responsible citizen of the world, both socially and culturally; and, succeeding in one’s career and in the business enterprise.2

A multitude of examples stem from these studies.   The Wall Street Journal reported the findings of a survey of 480 companies that found that employers ranked communication abilities first among the desirable personal qualities of future employees (1998).3 In a report on fastest growing careers, the U.S. Department of Labor states that communication skills will be in demand across occupations well into the next century.⁴ In a national survey of 1000 human resource managers, oral communication skills are identified as valuable for both obtaining employment and successful job performance.⁵ Executives with Fortune 500 companies indicate that college students need better communication skills, as well as the ability to work in teams and with people from diverse backgrounds.⁶ Case studies of high-wage companies also state that essential skills for future workers include problem solving, working in groups, and the ability to communicate effectively.⁷ When 1000 faculty members from a cross section of disciplines were asked to identify basic competencies for every college graduate, skills in communicating topped the list.⁸ Even an economics professor states that, “. . . we are living in a communications revolution comparable to the invention of printing . . . In an age of increasing talk, it’s wiser talk we need most. Communication studies might well be central to colleges and universities in the 21st century.” ⁹

History of the Communication Discipline  

The communication discipline has a long history of accomplishments, dating back for ages. According to a well known communication scholar and educator:

            The ability to speak clearly, eloquently, and effectively has been recognized as the hallmark of an educated person since the beginning of recorded history. Systematic comment on communication goes back at least as far as The Precepts of Kagemni and Ptah-Hopte (3200-2800 B.C.). Under the label “rhetoric,” the study of the theory and practice of communication was a central concern of Greek, Roman, medieval, Renaissance, and early modern education. In the United States, rhetorical training has been a part of formal education since Harvard’s founding in 1636.¹⁰

Today, communication and its study are especially relevant.  In the 21^st century, contemporary society is increasingly diverse and communication is more complex. Modern day communication studies are keeping up with and, in most cases, staying ahead of the curve. Educators and researchers in the discipline are focusing their work and their courses on the challenges of communicating in a diverse and often computer-mediated society. Many also are stressing the role of communication and citizenship in a civil and democratic society.  Frequently, the communication discipline is referred to as the “engaged discipline,” as a result of teachers’ and students’ participation in service-learning projects and researchers concern for community-based research on critical social issues.11

What was once seen as the field of speech and rhetoric is now the discipline of communication that includes communication in the workplace, in families, in mass media, and in advertising, to name a few. Contemporary students of communication draw on theories and practices common in the fields of anthropology, psychology, sociology, linguistics, semiotics, and rhetoric. Students in broadcast communication make use of work in computer engineering for web development and streaming audio and video.   Communication as a discipline, now includes interpersonal, small group, organizational, intercultural and international, public, mass, and mediated communication. The study of communication considers how people communicate as individuals, in society, and in various cultures.