The eve of our centennial is an opportune moment to update the
association’s image in a way that is authentic to our history and sensitive to
our future, and we are pleased to introduce NCA’s new logo. There is not one iconic image that embodies
the whole of what we do. As such, this
logo incorporates several design elements that reflect components of our
discipline and our professional lives as scholars, teachers, and members of a
community.
Fundamentally this logo reflects the transactional model of communication—that
of collaborative and ongoing message exchange between or among individuals with
the goal of understanding one another.
The circle is the symbol of perfection and harmony. The white area in the center created by two
overlapping circles implies that effective communication creates understanding
and illumination. Multiple colors in the
logo reflect our diversity across many dimensions including race, ethnicity,
age, sexual orientation, and gender as well as across geographies, areas of disciplinary
interest, and types of institutions, among other things.
From a practical perspective, this logo is highly versatile and can be
adapted for different contexts, including our centennial.